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The Buzz Bakery

Branding, Patterning for Packaging, Logo Design

The Buzz Bakery is a commissioned Brand Identity for a young baker in Mississippi. Her identity is a design that implements her favorite animal/insect, which is the bee and her specialties, cakes.

I utilized Adobe Illustrator, Photoshop, and Procreate throughout the process to create her logo, packaging, and mock-up business cards. With lots of sketches and idea processing, I came to the idea of "The Bumble Cake," which was a take on the cake as a bee with whisk wings.

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Below you can see the project as a whole in presentation style slides.

©2025 by Jonathan Figueroa

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