Cozy Joe

Cozy Joe is a personal creative project centered around developing a fresh coffee brand concept designed for in-store retail. The brand embodies warmth, comfort, and approachability, the feeling of that first, relaxing sip in the morning.

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I designed the visual identity from the ground up, creating a logo that subtly merges the initials C and J into a clean, modern mug that hints at both coziness and sophistication. The goal was to capture a welcoming, everyday aesthetic that could sit naturally on a coffee bag or café shelf while still feeling unique and memorable.

This project allowed me to explore my passion for branding, color theory, and visual storytelling, blending minimal design with a strong sense of personality and narrative charm.